Al Rimal Website
A landscaping company website built only from verified facts. Concept visuals stand in for project photos and the enquiry form hands off to WhatsApp. Built for Al Rimal, Dubai.
What changed
- 6,662 lines of JavaScript and CSS, 20 commits, two days from the first commit to the last
- LCP under 2.5 seconds and CLS under 0.1 on every route, tested on Fast 4G with 4x CPU throttling
- Zero image transforms at request time: 175 files pre-built from 35 masters, so hosting costs nothing
- Not one invented claim on the site: no years, no project counts, no reviews. A QA crawl enforces it
Screens
What it does
- WhatsApp handoff: a valid enquiry becomes a button that opens WhatsApp with every detail already written
- Concept labelling: all 35 visuals are marked as design concepts and never shown as completed work
- Seven service pages: one template, each page with its own FAQ, structured data and metadata
- Static image pipeline: every size built ahead of time with sharp, nothing transformed at request time
- Native lightbox: the gallery uses the dialog element, so focus trapping and Escape come for free
- Condensing header: the bar shortens on scroll and the full logo gives way to the symbol alone
- CSS-only parallax: scroll-linked motion through animation-timeline, with no JavaScript involved
- Content rules QA: an automated crawl fails the build on phrases like years of experience or award-winning
Read the full case study
The problem in detail, what was built and why, every feature, and the measured results.
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